We will explain the flow of the measures

MA Now that you understand the outline of MA , we will explain the overall picture of the profit process using MA .  so it should be easier to imagine how to use MA in practice. Profit process using MA 1. Data necessary for MA practice First, let's check the data needed to practice MA . The data required for MA practice can be divided into customer data and behavioral transaction data . Marketing activities using MA tools begin with acquiring this data . chapter customer data Customer 

data refers to data such as a prospective customer's name, company name, job title, phone number, and email address . behavioral transaction data Behavioral transaction data refers to prospective customers' website browsing history, event latestdatabase.com participation history, response history to campaigns , as well as initial contact points such as membership registration and business card exchange , purchase history, and store visit history. refers to data . chapter 2. Lead generation acquisition 

of prospective customers Lead generation is the effort to acquire potential customers . The traditional sales methods used to acquire new customers, such as walk-in sales and tele-appointments , are no longer applicable in modern times . There is plenty of information on the Internet about the product or service, and you can research it yourself if necessary , without having to go through the trouble of meeting face-to-face to receive an explanation from a salesperson . Lead generation is a new sales initiative